Multimedia Content Creator – UNDP

The Multimedia Content Creator under the auspices of the UNDP-OCHA CBI programme will support the fundraising team of OCHA’s private sector fundraising strategy globally through the development of fundraising products and campaigns. The Multimedia Content Creator will be responsible for:

Visual Content Creation and Design Support

• Develop and maintain a unified visual identity for fundraising products
• Design infographics, visual assets and social media templates to support fundraising and donor engagement initiatives across all platforms, including variations of assets tailored for testing in digital fundraising (e.g., A/B ad creatives, thumbnails, hooks, CTAs).
• Produce high-quality video content, including short-form videos, animations, explainers and motion graphics for campaigns, events, social media (with different formatting, aspect ratios and best practice per platform), websites and donor outreach (email campaigns, paid ads).
• Ensure all content is visually compelling, accessible and aligned with humanitarian storytelling principles.
• Source, curate and organize photography and footage from field operations, photo libraries and partner content libraries for use in fundraising campaigns.
• Deliver editable source files (Adobe Illustrator, Photoshop, Premiere Pro, After Effects, etc.) to support future reuse and adaptation.
• Ensure all content is visually compelling, accessible and aligned with humanitarian storytelling principles.
• Source, curate and organize photography and footage from field operations, photo libraries and partner content libraries for use in fundraising campaigns.
• Deliver editable source files (Adobe Illustrator, Photoshop, Premiere Pro, After Effects, etc.) to support future reuse and adaptation.
• Ensure all content meets technical requirements, including file sizes, resolution, duration and text-to-visual balance.
• Support the fundraising team in the conceptualization, design and rollout of fundraising campaigns targeting individuals, corporations and foundations.
• Translate campaign concepts into cohesive visual narratives, including campaign identities, key visuals, style guides and creative assets.
• Collaborate with fundraising and communications colleagues to ensure visual assets align with campaign messaging, donor segmentation strategies and audience targeting.
• Support seasonal and emergency-specific campaigns with rapid-response visual production under tight deadlines.
• Contribute to the development of stories, scripts and visual angles that enhance emotional resonance and fundraising performance.

Monitoring and Performance Support

• Assess the performance of visual content through engagement metrics and feedback.
• Prepare alternative creative versions based on performance data (e.g., thumbnails, taglines, intro frames, calls-to-action).
• Maintain an archive of campaign assets and performance learnings to inform ongoing creative strategy.
• Ensure all creative outputs comply with tracking, accessibility and digital optimization standards.
• The incumbent may also perform other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization.

The Multimedia Content Creator will work under the direct supervision of the Director of UNDP’s Istanbul Centre for Private Sector in Development (ICPSD) and with matrix supervision from the CBI Digital Fundraising Specialist. Secondary reporting will also be provided by the Lead for OCHA’s Private Sector Fundraising (Partnerships and Resource Mobilization Branch).

Core Competencies

• Achieve Results: Scale up solutions and simplifies processes, balances speed and accuracy in doing work
• Think Innovatively: Offer new ideas/open to new approaches, demonstrate systemic/integrated thinking
• Learn Continuously: Go outside comfort zone, learn from others and support their learning
• Adapt with Agility: Adapt processes/approaches to new situations, involve others in change process
• Act with Determination: Able to persevere and deal with multiple sources of pressure simultaneously
• Engage and Partner: Is facilitator/integrator, bring people together, build/maintain coalitions/partnerships
• Enable Diversity and Inclusion: Facilitate conversations to bridge differences, considers in decision making

Cross-Functional & Technical Competencies 

• Communicate in a clear, concise and unambiguous manner both through written and verbal communication; to tailor messages and choose communication methods depending on the audience.
• Ability to manage communications internally and externally, through media, social media and other appropriate channels
• Ability to communicate visually and create appealing UN graphic products
• Ability to create and combine images, text and audio-visuals to produce multimedia content
• Ability to produce and/or oversee the production of high-quality video and audio products
• Ability to research and turn information into useful knowledge, relevant for context, or responsive to a stated need
• Ability to create digital products that provide an engaging and relevant experience to users

Required Skills and Experience

Education:

• Advanced university degree (Master´s degree or equivalent) in graphic design or any other related qualifications including art and design is required.
• A first-level university degree (Bachelor’s degree) in the above areas, in combination with an additional two years of qualifying experience, will be given due consideration in lieu of the advanced university degree.
• Minimum of 2 (two) years (with Master’s degree) or 4 (four) years (with Bachelor’s degree) of relevant experience in multimedia content creation preferably in the field of fundraising
• Experience in graphic design and multimedia production, including video editing and other graphics.
• Experience in producing high-quality visual assets for digital platforms, including social media, websites and fundraising campaigns.
• The candidates will need to share an open link with 3 samples of relevant work: preferably complete campaigns, to be provided to demonstrate the skills within multimedia content creation. The link needs to be uploaded to the Skills and Qualifications Section / Section Attachments / choose ‘add a link’. Applications without the examples of works will not be considered.

Desired experience: 

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects or similar).
• Experience supporting visual design for fundraising campaigns is a strong asset.
• Experience adapting content for multiple formats and platforms.
• Previous work in humanitarian, development or non-profit environments.
• Experience working with UN branding standards and visual identity guidelines.
• Certifications in multimedia design, video editing, digital marketing or related fields are an asset but not required.

Language requirements:

• Fluency in written and spoken English is required.
• Knowledge of French and/or Arabic is an asset.

Equal opportunity

As an equal opportunity employer, UNDP values diversity as an expression of the multiplicity of nations and cultures where we operate and, as such, we encourage qualified applicants from all backgrounds to apply for roles in the organization. Our employment decisions are based on merit and suitability for the role, without discrimination.

UNDP is also committed to creating an inclusive workplace where all personnel are empowered to contribute to our mission, are valued, can thrive, and benefit from career opportunities that are open to all.

Sexual harassment, exploitation, and abuse of authority

UNDP does not tolerate harassment, sexual harassment, exploitation, discrimination and abuse of authority. All selected candidates, therefore, undergo relevant checks and are expected to adhere to the respective standards and principles.

Right to select multiple candidates

UNDP reserves the right to select one or more candidates from this vacancy announcement.  We may also retain applications and consider candidates applying to this post for other similar positions with UNDP at the same grade level and with similar job description, experience and educational requirements.

Use of AI by candidates

Applicants are invited to read UNDP’s guidance for candidates on using AI responsibly in UNDP recruitment and selection

Scam alert

UNDP does not charge a fee at any stage of its recruitment process. For further information, please see www.undp.org/scam-alert.