Online Content Marketeer

Together with partners in Africa, Asia, and Latin America, Liliane Fonds has been making the living, playing, and learning worlds of children with disabilities more accessible for over 40 years. They contribute to a society in which everyone can participate.
They do this together with a large supporter base in the Netherlands: thousands of people who, like us, believe that every child has the right to a chance to learn, play, and take part. Behind every child there is a story that needs to be told. To make sure this story is heard and that people take action, they are looking for an:
Online Content Marketeer

They embrace diversity because they believe a diverse workforce leads to the best results. A positive organisational culture is essential here, so they make extra efforts to create an inclusive work environment where everyone feels welcome, seen, and valued. In line with their mission.

What will you do? 
As Online Content Marketeer, you help involve more people with Liliane Fonds. You develop creative concepts for their online acquisition and retention campaigns and turn them into strong content. The emphasis is as much on visual content as on text, with a strong focus on video.
You translate the stories of children with disabilities and their families into storytelling that touches people, always keeping the dignity of the children you write about in mind. Whether it’s a video for which you write the script and handle the editing, or compelling, action-oriented copy for landing pages, ads, emails, and social posts, you know how to move people and set them in motion. This way you activate donors and show what their support means for children with disabilities.
Besides the freedom to develop your own ideas, you test the results across their online channels for conversion (CRO) and findability (SEO/GEO). You optimise always-on campaigns and donor journeys based on insights from data.
Finally, together with their content specialists, you determine the content strategy for their social media channels. You create content yourself and use a content calendar to maintain a recognisable and consistent presence. You keep a close eye on what works and adjust based on reactions and results.
As Online Content Marketeer, you are part of the Fundraising team, which is part of the Communication & Fundraising department. You work closely with two online marketing colleagues and also collaborate with the Content Specialists of the Communication team.
With your work, you make an impact on the visibility and effectiveness of Liliane Fonds and contribute to improving the living conditions of children with disabilities worldwide.

Who are you and what do you bring? 

• A completed degree in marketing, communication, multimedia design, or a comparable field (vocational/applied sciences level, MBO/HBO).
• Relevant work experience in a similar role.
• Knowledge of and experience with devising and developing campaign concepts.
• Knowledge of and experience with online channels: Meta Business Manager, Google Ads, YouTube, LinkedIn, etc.
  Knowledge of and experience with video editing: Premiere Pro, CapCut, etc.
• Knowledge of and experience with CMS systems, such as WordPress.
• Affinity with social media and online trends.
  Experience with filming, photography, and image editing is a plus.
• Command of the Dutch language, both spoken and written, at C1/C2 level. Command of English at a minimum of B1/B2 level, or you are willing to learn.
• Finally, you recognise yourself in the core values of Liliane Fonds: openness, connection, and trust.

What does Liliane Fonds offer? 
At Liliane Fonds you work for an organisation with a clear mission: improving the lives of children with disabilities in the poorest parts of the world. They offer an inspiring, inclusive workplace and good employment conditions, with attention to your personal wishes and circumstances.
You receive a gross salary between €3,210 and €4,340 per month (based on a full-time contract of 38 hours per week and excluding indexation as of 1 January 2026).
You get a one-year contract with the prospect of a permanent contract if both sides are satisfied.
Liliane Fonds’ current eNPS (employee Net Promoter Score) is very high (September 2026), which means the vast majority of their employees would recommend Liliane Fonds as an employer to a friend or acquaintance.
For other employment conditions, see https://www.lilianefonds.nl/werken-bij/het-liliane-fonds-als-werkgever/

Interested? 
If you recognise yourself in this profile, they would be happy to receive your application with curriculum vitae before Monday 12 October.

Instead of a motivation letter, they ask you to answer the following questions (maximum 1,500 characters per answer):
Give a concrete example of a situation in which you used conversion-focused copywriting to get people to take action, for example making a donation.

Give an example of an online campaign, landing page, or donation form that you optimised based on data to increase conversion and make it easier to find. How did you carry out the measurements and what improvements did you implement?

Share an example of a video or other visual content you created. What was the objective and who was the target audience? What choices did you make regarding concept, script, editing, and post-production to convey the message effectively? What was the result and how did you test it?

What motivates you to choose the position of Online Content Marketeer at Liliane Fonds specifically? How do working in the charity sector and the mission of Liliane Fonds align with your personal drivers and values?

Send your response by email to their HR team: sollicitatie@lilianefonds.nl. For more information about the position, you can contact Beau van Leeuwen, Fundraising Manager, on 073-518 94 20.
The first interviews take place on Monday 19 and Tuesday 20 October, and a possible second interview on Monday 26 or Tuesday 27 October. An assessment or assignment may be part of the procedure.