Fair Tourism is a pioneering non-profit organization with over 30 years of dedicated experience in supporting community-based tourism (CBT) initiatives with indigenous communities. Throughout our extensive history, we have built deep expertise in developing sustainable tourism approaches that prioritize indigenous local communities’ economic and social wellbeing. Our global footprint spans three continents, with CBT development projects in Thailand, Indonesia, and Kenya/Tanzania, working directly with indigenous communities.
These strategic interventions demonstrate our commitment to transforming tourism from a potentially extractive industry into a powerful tool for indigenous community empowerment and sustainable development. Recognizing the critical need to nurture future changemakers, we are also active in educational projects in the Netherlands. Here, we aim to lay the groundwork for meaningful engagement with educational institutions, connecting our global insights with local potential. Our goal is to inspire and equip the next generation of tourism professionals with a nuanced understanding of sustainable, responsible travel – particularly focusing on indigenous community perspectives and rights.